Senior Content Strategist

TriMark Digital is looking for a Senior Content Strategist who can bridge the gap between creative thinking and performance marketing. You understand that the best ideas aren't just interesting, they are effective. In this role, you will develop campaign-driven content strategies that bring ideas to life across channels, while staying grounded in what matters most: driving measurable results for our clients.

You will be responsible for turning insights into action by connecting audience, message, and channel to create content that moves people and drives performance. From shaping big campaign concepts to guiding execution and production, you will ensure every piece of content has a clear purpose within a larger strategy. You are just as comfortable thinking about the narrative as you are analyzing performance, continuously optimizing to improve outcomes.

This role requires both creative instinct and strategic discipline. You will collaborate across teams, lead with a point of view, and push the work forward, ensuring what we create not only stands out, but delivers.

Roles & Responsibilities

Lead the development and execution of integrated content and creative strategies aligned to client goals

Concept and shape campaign ideas that translate into high-performing, multi-channel content programs

Own campaigns from planning through production, launch, optimization, and reporting

Drive full-funnel content strategies that attract, engage, and convert qualified audiences

Oversee content production, ensuring deliverables meet strategic intent, creative quality, and performance expectations

Serve as a subject matter expert across content strategy, including email, social, blog, website, visual storytelling, and ad copy

Collaborate with designers, developers, and media teams to bring ideas to life and ensure cohesive execution across channels

Develop channel-specific messaging and positioning strategies that ladder up to broader campaign narratives

Ensure all content is on-brand, insight-driven, and optimized for both user experience and search performance

Analyze campaign performance, extract insights, and present clear, actionable recommendations to internal teams and clients

Identify new opportunities through content audits, competitive analysis, and emerging trends

Lead client presentations, articulating both strategic thinking and creative rationale

Partner with account strategists to define scope, budgets, and resource needs for content and creative initiatives

Provide direction, feedback, and mentorship to Content Strategists and Content Writers, helping elevate overall team output

Professional Skills & Qualifications

Bachelor's degree in Journalism, Communications, Marketing, or a related field

5+ years of experience in content strategy, copywriting, or creative strategy (agency experience preferred)

Strong creative thinking skills with the ability to translate ideas into effective, performance-driven campaigns

Excellent communication skillsable to clearly articulate both strategy and creative concepts

Analytical mindset with the ability to interpret data and turn insights into action

Deep understanding of SEO and digital content best practices

Experience managing content production workflows and collaborating across creative teams

Proficiency in WordPress and basic HTML

Strong organizational skills with the ability to manage multiple projects in a fast-paced environment