Web Content Strategist and Writer

Web Content Strategist and Writer

Position Description : Protingent Staffing has an exciting contract Web Content Strategist and Writer with our client located in Durham, NC.

Job Description:

• Were looking for a Web Content Writer who can do more than write clean copy.
• This person should be able to think strategically about how a page works how users move through it, what information they need at each step, and how content, layout, and calls to action should work together to drive engagement and conversion.
• This role is a strong fit for someone who is equal parts writer and web strategist: someone who can write sharp, effective B2B web copy, shape page structure, and partner closely with web, UX, AEO/SEO, and cross-functional stakeholders to improve the quality and performance of key digital experiences.

Job Responsibilities:

• Write and refine web copy for key digital experiences, including landing pages, product pages, campaign pages, and other high-visibility site content.
• Help shape page messaging and information flow based on audience needs, business goals, and the user journey.
• Recommend the best content structure for pages including hierarchy, section flow, headlines, supporting copy, and calls to action to improve clarity and conversion.
• Partner with UX, web, AEO/SEO, and internal stakeholders to turn briefs and messaging into effective web experiences.
• Balance strong brand writing with practical web best practices, including readability, scanability, and search visibility.
• Use performance insights to improve copy, page layout, and calls to action over time.
• Contribute to content reviews and revisions, incorporating stakeholder feedback while keeping copy clear, concise, and user-focused.

Job Qualifications:

• Strong experience writing web copy that is clear, concise, and built for action.
• Solid understanding of user journey, page hierarchy, and how content supports navigation, comprehension, and conversion.
• Ability to think beyond the words on the page and make smart recommendations about layout, flow, and content structure.
• Experience working cross-functionally with marketers, product teams, web teams, designers, or UX partners.
• Strong editorial judgment and attention to detail.
• Comfort working in a fast-moving environment with multiple stakeholders and rounds of feedback.
• Bachelors in English, Communications, Journalism, and the like
• 5+ years of relevant experience preferred.
• Experience writing for B2B technology companies.
• Experience with product, solutions, or campaign pages in a complex technical space.
• Familiarity with AEO/SEO fundamentals and writing for discoverability.

Job Details:

• Job Type: Contract
• Pay Range: $50-$54 an hour.
• Location: Durham, NC (Onsite).

Benefits Package: Protingent offers competitive salaries, insurance plan options (HDHP plan or POS plan), education/certification reimbursement, pre-tax commuter benefits, Paid Time Off (PTO), and an administered 401k plan.

About Protingent: Protingent is an Award-Winning provider of top-tier Engineering and IT talent, trusted by companies at the forefront of innovation from Software and Aerospace to AI, Clean Tech, Medical Devices, and Connected Technologies . Were passionate about making a positive impact by connecting exceptional talent with meaningful opportunities and helping our clients build the future.