Marketing Manager Jobs in Pennsylvania
A Marketing Manager in the publishing industry is responsible for devising and implementing strategies to promote and sell books and other publications. They are in charge of managing public relations, advertising, sales, and overall branding strategies. Their goal is to increase visibility and market share in the target audience, making use of traditional and digital marketing tools. They should have a thorough understanding of the publishing process, market trends, and the tastes and interests of the readership. They are also responsible for managing budgets, deadlines, and marketing teams.
Those aspiring to be Marketing Managers in the publishing industry should have a bachelor's degree in marketing, business administration, or a related field, with a preference for those who have a Master's in Business Administration (MBA). Having certification in digital marketing or analytics is a plus. They should possess excellent communication, analytical, leadership, and creative skills. They should also be familiar with various marketing platforms and software. Prior to becoming a Marketing Manager, a person could have roles such as Marketing Coordinator, Public Relations Specialist, or Advertising Manager.
Develop and implement content marketing strategies, such as blog posts, articles, and white papers. Assist with strategic planning and editing of marketing materials....
About the role The Field Marketing Manager for North America leads the planning and execution of regional marketing initiatives that support commercial priorities across the sales funnel, with a specific...
**_Job Summary_** The Senior Product Marketing Manager, U.S. Medical Distribution Marketing, leads the development and implementation of marketing plans for the U.S....
Director of Marketing and Digital Media
- Schnecksville, PA
- 30+ days ago
- Schnecksville, PA
- 30+ days ago
Director of Marketing and Digital Media Summary In cooperation with the Executive Director of College Relations, the Director of Marketing and Digital Media is responsible for helping to plan and...
Graham Company, a division of Marsh McLennan Agency, is an insurance brokerage and consulting firm committed to creating a healthy, safe, and prosperous tomorrow. We value empathy, discipline,...
Digital Marketing Manager Full-Time | Salary Range: $52,000 - $58,000 Culture: Trying Togethers mission is to support high-quality care and education for young children....
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Cornelis Networks is hiring a talented Technical Marketing Manager to join our dynamic team....
Victaulic Job Description Position: Strategic Marketing Supervisor / Manager Reports To: Marketing Director Location: Easton, Pennsylvania - Victaulic Global Headquarters The dedicated members of...
Demographic Data for Pennsylvania
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Salary for Marketing Manager Jobs in Pennsylvania
Highest Education Level
Marketing Managers in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Driving
- Competitive Analysis
- Customer Relationship Management
- Market Planning
- Market Research
- Product Marketing
- Integrated Marketing
- Demand Generation
- Event Marketing
- Segmentation
- Marketing Automation
- Brand Awareness
- Go-to-Market Strategy
- Multi-Channel Marketing
- HubSpot
- Product Positioning
- Go To Market
- Sales Enablement
- Lead Nurturing
- Pardot
- Healthcare Marketing
- Value Proposition Development
- Account-Based Marketing
- Journalism
- White Papers
- Content Marketing
- Storytelling
- Content Strategy
- Press Releases
- Blogging
- Content Management
- Content Writing
- Marketing Communications
- Marketing Strategies
- Marketing Campaigns
- Search Engine Optimization
- Email Marketing
- Content Development
- Social Media Strategy
- Adobe Creative Suite
- Branding
- Digital Marketing
- Media
- Business to Business Sales
- Public Relations
- Strategy Development
- Distribution
- Salesforce
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Budgets
- Multitasking
- Project Management
- Sales
- Research Skills
- Microsoft Excel
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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