Marketing Manager Jobs in Pennsylvania
A Marketing Manager in the publishing industry is responsible for devising and implementing strategies to promote and sell books and other publications. They are in charge of managing public relations, advertising, sales, and overall branding strategies. Their goal is to increase visibility and market share in the target audience, making use of traditional and digital marketing tools. They should have a thorough understanding of the publishing process, market trends, and the tastes and interests of the readership. They are also responsible for managing budgets, deadlines, and marketing teams.
Those aspiring to be Marketing Managers in the publishing industry should have a bachelor's degree in marketing, business administration, or a related field, with a preference for those who have a Master's in Business Administration (MBA). Having certification in digital marketing or analytics is a plus. They should possess excellent communication, analytical, leadership, and creative skills. They should also be familiar with various marketing platforms and software. Prior to becoming a Marketing Manager, a person could have roles such as Marketing Coordinator, Public Relations Specialist, or Advertising Manager.
papers & reports....
Client Solutions Consumables Senior Marketing Manager - CVS Media Exchange (CMX)
- Blue Bell, PA
- 14 days ago
- Blue Bell, PA
- 14 days ago
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Job Summary: The Multimedia Marketing Manager will lead the development and execution of a high volume of multimedia products that enhance the university’s brand image, support enrollment and fundraising...
Plans may include promoting Deloitte's thought leadership through white papers, events, and omnichannel advertising campaigns....
What success looks like in this role: Unisys is a world leader in information technology and services. Our innovations help make organizations around the globe more productive and secure. We are...
US E EA - GPS EA - Portfolio Marketing Manager - KC
- Philadelphia, PA
- 22 days ago
- Philadelphia, PA
- 22 days ago
Plans may include promoting Deloittes thought leadership through white papers, events, and omnichannel advertising campaigns....
Job Summary Dorman's Channel Marketing Manager develops marketing strategies segmented by specific customer channels to promote our brand and innovative product solutions....
Content development: Oversee content development, editing and approvals, including press releases, blogs, white papers, articles and infographics....
Graham Company, a division of Marsh McLennan Agency, is an insurance brokerage and consulting firm committed to creating a healthy, safe, and prosperous tomorrow. We value empathy, discipline,...
Cornelis Networks is hiring a talented Technical Marketing Manager to join our dynamic team....
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Salary for Marketing Manager Jobs in Pennsylvania
Highest Education Level
Marketing Managers in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Driving
- Competitive Analysis
- Market Planning
- Market Research
- Product Management
- Product Marketing
- Integrated Marketing
- Demand Generation
- Trade Shows
- Segmentation
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Go-to-Market Strategy
- Multi-Channel Marketing
- Go To Market
- Sales Enablement
- Pardot
- Adobe Analytics
- Journalism
- Publishing
- White Papers
- Content Marketing
- Email Campaigns
- Storytelling
- Content Strategy
- Press Releases
- Blogging
- Brand Marketing
- Marketing Strategies
- Marketing Communications
- Search Engine Optimization
- Marketing Campaigns
- Strategic Marketing
- Email Marketing
- Google Analytics
- Content Development
- Digital Marketing
- Media
- Adobe
- Business to Business Sales
- Public Relations
- Engineering
- Strategy Development
- Writing Skills
- Events
- Collaboration
- Flexibility
- Reporting
- Budgets
- Bachelor's Degree
- Project Management
- Research Skills
- Sales
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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Here are some other career titles that require similar skills
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