Director, Marketing, Brand & Creative Services

Job Description:

The Director, Marketing, Brand & Creative Services is responsible for advancing the enterprises reputation, strategic positioning and brand differentiation through integrated marketing, audience engagement and modern storytelling. This leader will shape integrated campaigns, narratives and audience experiences that strengthen enterprise reputation, reinforce innovation leadership and support strategic business priorities. This leader will help shape how the company is understood across key stakeholder audiences reinforcing trust, mission impact and technology leadership across domestic and global markets.
Reporting to the Vice President, Corporate Communications & Branding, this role oversees enterprise marketing, branding and creative services functionsleading the development of compelling campaigns, modern content strategies and high-impact visual storytelling across channels and audiences.
Translate enterprise strategy into differentiated narratives, campaigns and audience experiences that strengthen trust, reputation and market leadership.
The ideal candidate is equal parts enterprise strategist, reputation steward, creative leader and operational architectcapable of translating complex business priorities into clear, differentiated narratives and measurable communications outcomes.

Enterprise Strategic Leader
Proven experience leading enterprise-wide marketing, brand and strategic communications initiatives within large, complex and highly matrixed organizations, with the ability to align storytelling, audience engagement and reputation strategies to broader business priorities

Global Mindset & Stakeholder Fluency
Demonstrated success developing global, integrated campaigns and positioning strategies across domestic and international markets, including experience navigating geopolitical sensitivities, customer engagement, government affairs alignment and culturally nuanced communications environments

Modern Marketing & Reputation Expertise
Deep understanding of integrated audience engagement strategies across paid, earned, shared and owned channels, with strong expertise in digital ecosystems, modern media environments, data-driven storytelling and AI-enabled engagement

Executive Presence & Cross-Functional Influence
Strong executive advisory capability with experience partnering directly with senior leaders, business development, communications, government affairs and enterprise functions to shape narratives, influence decision-making and drive alignment across high-visibility initiatives

Transformational People & Creative Leader
Proven ability to lead high-performing marketing, brand and creative teams while driving innovation, operational excellence and modernization across creative services, content operations and enterprise storytelling capabilities

Agency & Operational Leadership:
Proven experience leading and managing internal and external agency partners, creative vendors and cross-functional teams with strong oversight of strategic planning, budget management and performance accountability

Key Skills & Leadership Attributes
Strategic thinker with deep expertise in branding, integrated marketing and audience engagement
Strong understanding of integrated audience engagement strategies, digital ecosystems, content operations and modern media environments
Proven ability to lead enterprise-level campaigns and creative initiatives in complex, matrixed organizations
Exceptional narrative development, storytelling, and executive communications capabilities
Experience leveraging emerging technologies and AI-enabled tools to modernize audience engagement and storytelling approaches
Analytics-driven mindset with ability to translate insights into actionable strategies
Executive presence with strong collaboration and influence skills

Travel Required. Preferred location is Bethesda, MD or must be able to work from a major LM facility.

Qualifications:

Bachelors degree in Communications, Marketing, Journalism, Public Relations or related field
Experience leading integrated marketing or communications campaigns across multiple channels
Experience managing agency relationships and creative development processes
Proven ability to advise and influence senior leaders
Strong organizational and project management capabilities with ability to manage multiple priorities under tight deadlines