Marketing Manager Jobs in Grand Rapids, MI
A Marketing Manager in the publishing industry is responsible for devising and implementing strategies to promote and sell books and other publications. They are in charge of managing public relations, advertising, sales, and overall branding strategies. Their goal is to increase visibility and market share in the target audience, making use of traditional and digital marketing tools. They should have a thorough understanding of the publishing process, market trends, and the tastes and interests of the readership. They are also responsible for managing budgets, deadlines, and marketing teams.
Those aspiring to be Marketing Managers in the publishing industry should have a bachelor's degree in marketing, business administration, or a related field, with a preference for those who have a Master's in Business Administration (MBA). Having certification in digital marketing or analytics is a plus. They should possess excellent communication, analytical, leadership, and creative skills. They should also be familiar with various marketing platforms and software. Prior to becoming a Marketing Manager, a person could have roles such as Marketing Coordinator, Public Relations Specialist, or Advertising Manager.
Senior Marketing Director, Performance & OperationsZondervan Bibles, Academic, Reflective
- Grand Rapids, MI
- 2 days ago
- Grand Rapids, MI
- 2 days ago
Overview The Zondervan Bibles, Academic, Reflective team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation. Lead the...
Manager....
Job Title: Senior Marketing Manager Work Team: US Marketing Longevity Requirement: 2 years Position Summary: This Senior Marketing Manager position is responsible for brand management and marketing...
We are excited that you are thinking about building your career at Wolverine Building Group and joining us to positively impact people and communities. Wolverine Building Group is recognized...
Demographic Data for Grand Rapids, MI
Moving to Grand Rapids, MI? Find some basic demographic data about Grand Rapids, MI below.
Marketing Manager Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job title
Salary for Marketing Manager Jobs in Grand Rapids, MI
Highest Education Level
Marketing Managers in Grand Rapids, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Driving
- Competitive Analysis
- Mentoring
- Customer Relationship Management
- Market Planning
- Market Research
- Product Marketing
- Brand Management
- Integrated Marketing
- Demand Generation
- Brand Strategy
- Event Marketing
- Segmentation
- Marketing Automation
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Go-to-Market Strategy
- Multi-Channel Marketing
- Product Positioning
- Go To Market
- Sales Enablement
- Healthcare Marketing
- Value Proposition Development
- Account-Based Marketing
- Journalism
- White Papers
- Email Campaigns
- Content Marketing
- Storytelling
- Content Strategy
- Media Relations
- Marketing Communications
- Marketing Campaigns
- Marketing Strategies
- Strategic Marketing
- Search Engine Optimization
- Email Marketing
- Google Analytics
- Content Development
- Digital Marketing
- Branding
- Media
- Business to Business Sales
- Strategy Development
- Distribution
- Analytical Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Multitasking
- Budgets
- Sales
- Project Management
- Research Skills
- Microsoft Excel
- Staff Supervision
- Organization
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Manager Related Career Advice Articles
Interested in Working at a Publishing Company?
Starting a publishing career takes a lot of hard work, but it's not impossible. If you're interested in working at a publishing company, read on to learn more about how you can secure the types of publishing jobs you seek.
Read article »
Top Publishing Jobs to Look Out For
Trying to enter the exciting and competitive field of publishing? Check out these publishing jobs to find the one that’s right for you.
Read article »
Career Spotlight: How to Get a Job as a Proofreader
Learn the basics of how to get a job as a proofreader including freelance and remote proofreading jobs as well as the average proofreader salary.
Read article »