Marketing Manager Jobs in Michigan
A Marketing Manager in the publishing industry is responsible for devising and implementing strategies to promote and sell books and other publications. They are in charge of managing public relations, advertising, sales, and overall branding strategies. Their goal is to increase visibility and market share in the target audience, making use of traditional and digital marketing tools. They should have a thorough understanding of the publishing process, market trends, and the tastes and interests of the readership. They are also responsible for managing budgets, deadlines, and marketing teams.
Those aspiring to be Marketing Managers in the publishing industry should have a bachelor's degree in marketing, business administration, or a related field, with a preference for those who have a Master's in Business Administration (MBA). Having certification in digital marketing or analytics is a plus. They should possess excellent communication, analytical, leadership, and creative skills. They should also be familiar with various marketing platforms and software. Prior to becoming a Marketing Manager, a person could have roles such as Marketing Coordinator, Public Relations Specialist, or Advertising Manager.
Commercial Marketing Manager, U.S. Medical Distribution
- Lansing, MI
- 10 days ago
- Lansing, MI
- 10 days ago
**Job Summary** The Commercial Marketing Manager, U.S. Medical Distribution Channeling Marketing, assists in developing and implementing channel marketing plans for the U.S....
We're seeking a strategic and creative Marketing Strategy Manager to drive demand generation for our Corporates Risk go-to-market. This mid-level role will work closely with the Sr. Director of...
The Director, Marketing Strategy is responsible for owning marketing performance, crafting and driving the marketing strategy, and identifying sources of growth across US Headquartered Enterprise...
Senior Marketing Director, Performance & OperationsZondervan Bibles, Academic, Reflective
- Grand Rapids, MI
- 30+ days ago
- Grand Rapids, MI
- 30+ days ago
Overview The Zondervan Bibles, Academic, Reflective team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation. Lead the...
**_Job Summary_** The Senior Product Marketing Manager, U.S. Medical Distribution Marketing, leads the development and implementation of marketing plans for the U.S....
Job Title: Senior Marketing Manager Work Team: US Marketing Longevity Requirement: 2 years Position Summary: This Senior Marketing Manager position is responsible for brand management and marketing...
We are excited that you are thinking about building your career at Wolverine Building Group and joining us to positively impact people and communities. Wolverine Building Group is recognized...
Associate Director, Marketing and Communications (Law School)
- Detroit, MI
- 60+ days ago
- Detroit, MI
- 60+ days ago
Associate Director, Marketing and Communications (Law School) Wayne State University is searching for an experienced Associate Director, Marketing and Communications (Law School) at its Detroit...
Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse...
Public Affairs and Marketing - Director of Communications
- Holland, MI
- 90+ days ago
- Holland, MI
- 90+ days ago
Public Affairs and Marketing - Director of Communications Classification Title: Administrative Full Time (.75-1.0 FTE) Benefits Eligibility: Benefits Eligibility Department: Public Affairs &...
Demographic Data for Michigan
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Salary for Marketing Manager Jobs in Michigan
Highest Education Level
Marketing Managers in Michigan offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Driving
- Competitive Analysis
- Customer Relationship Management
- Market Planning
- Market Research
- Product Marketing
- Integrated Marketing
- Demand Generation
- Event Marketing
- Segmentation
- Marketing Automation
- Brand Awareness
- Go-to-Market Strategy
- Multi-Channel Marketing
- HubSpot
- Product Positioning
- Go To Market
- Sales Enablement
- Lead Nurturing
- Pardot
- Healthcare Marketing
- Value Proposition Development
- Account-Based Marketing
- Journalism
- White Papers
- Content Marketing
- Storytelling
- Content Strategy
- Press Releases
- Blogging
- Content Management
- Content Writing
- Marketing Communications
- Marketing Strategies
- Marketing Campaigns
- Search Engine Optimization
- Email Marketing
- Content Development
- Social Media Strategy
- Adobe Creative Suite
- Branding
- Digital Marketing
- Media
- Business to Business Sales
- Public Relations
- Strategy Development
- Distribution
- Salesforce
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Budgets
- Multitasking
- Project Management
- Sales
- Research Skills
- Microsoft Excel
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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