Director of Marketing Jobs in Pennsylvania
The Director of Marketing in the publishing industry is responsible for shaping and implementing the marketing strategies of the company. They oversee all marketing operations, ensuring that promotional campaigns are conducted effectively and that they reach the targeted audience. This role involves developing sales forecasts, creating and managing budgets, collaborating with the sales team, and analyzing market trends. They also coordinate with authors, agents, and other stakeholders to ensure successful book launches and promotions.
Important skills for a Director of Marketing in the publishing industry include excellent communication and leadership abilities, strong analytical and decision-making skills, and proficiency in digital marketing techniques and tools. A deep understanding of the publishing industry, consumer behavior, and market research is also crucial. As for certifications, a degree in Marketing, Business Administration or related fields is typically required, though professional certifications like Certified Professional Marketer (CPM) or Certified Marketing Executive (CME) can be advantageous. Prior to becoming a Director of Marketing, an individual might have roles such as Marketing Manager, Sales Manager, or Publicity Manager.
Client Solutions Consumables Senior Marketing Manager - CVS Media Exchange (CMX)
- Blue Bell, PA
- 3 days ago
- Blue Bell, PA
- 3 days ago
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Job Summary: The Multimedia Marketing Manager will lead the development and execution of a high volume of multimedia products that enhance the university’s brand image, support enrollment and...
Plans may include promoting Deloitte's thought leadership through white papers, events, and omnichannel advertising campaigns....
What success looks like in this role: Unisys is a world leader in information technology and services. Our innovations help make organizations around the globe more productive and secure. We are...
US E EA - GPS EA - Portfolio Marketing Manager - KC
- Philadelphia, PA
- 11 days ago
- Philadelphia, PA
- 11 days ago
Plans may include promoting Deloittes thought leadership through white papers, events, and omnichannel advertising campaigns....
Dorman was founded on the belief that people should have greater freedom to fix motor vehicles. For over 100 years, we have been driving new solutions, releasing tens of thousands of aftermarket...
Content development: Oversee content development, editing and approvals, including press releases, blogs, white papers, articles and infographics....
. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts + Travels with field sales to provide...
Graham Company, a division of Marsh McLennan Agency, is an insurance brokerage and consulting firm committed to creating a healthy, safe, and prosperous tomorrow. We value empathy, discipline,...
Sales Enablement Content Development: Create high-quality technical content, including white papers, solution briefs, presentations, demos, and competitive analyses, tailored for sales and partner enablement...
Victaulic Job Description Position: Strategic Marketing Supervisor / Manager Reports To: Marketing Director Location: Easton, Pennsylvania - Victaulic Global Headquarters The dedicated members of...
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Salary for Director of Marketing Jobs in Pennsylvania
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Director of Marketings in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Driving
- Competitive Analysis
- Customer Relationship Management
- Market Planning
- Market Research
- Product Marketing
- Integrated Marketing
- Demand Generation
- Event Marketing
- Marketing Automation
- Brand Awareness
- Go-to-Market Strategy
- Multi-Channel Marketing
- HubSpot
- Product Positioning
- Go To Market
- Sales Enablement
- Lead Nurturing
- Pardot
- Healthcare Marketing
- Value Proposition Development
- Account-Based Marketing
- Journalism
- White Papers
- Content Marketing
- Storytelling
- Content Strategy
- Press Releases
- Blogging
- Marketing Strategies
- Marketing Communications
- Search Engine Optimization
- Marketing Campaigns
- Adobe Creative Cloud
- Strategic Marketing
- Adobe InDesign
- Email Marketing
- Content Development
- Adobe Creative Suite
- Branding
- Media
- Digital Marketing
- Adobe
- Business to Business Sales
- Public Relations
- Strategy Development
- Distribution
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Flexibility
- Budgets
- Project Management
- Sales
- Research Skills
- Microsoft Excel
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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