Director of Marketing Jobs in Pennsylvania
The Director of Marketing in the publishing industry is responsible for shaping and implementing the marketing strategies of the company. They oversee all marketing operations, ensuring that promotional campaigns are conducted effectively and that they reach the targeted audience. This role involves developing sales forecasts, creating and managing budgets, collaborating with the sales team, and analyzing market trends. They also coordinate with authors, agents, and other stakeholders to ensure successful book launches and promotions.
Important skills for a Director of Marketing in the publishing industry include excellent communication and leadership abilities, strong analytical and decision-making skills, and proficiency in digital marketing techniques and tools. A deep understanding of the publishing industry, consumer behavior, and market research is also crucial. As for certifications, a degree in Marketing, Business Administration or related fields is typically required, though professional certifications like Certified Professional Marketer (CPM) or Certified Marketing Executive (CME) can be advantageous. Prior to becoming a Director of Marketing, an individual might have roles such as Marketing Manager, Sales Manager, or Publicity Manager.
Job Description At EisnerAmper, we look for individuals who welcome new ideas, encourage innovation, and are eager to make an impact. Whether you're starting out in your career or taking your next...
Graham Company, a division of Marsh McLennan Agency, is an insurance brokerage and consulting firm committed to creating a healthy, safe, and prosperous tomorrow. We value empathy, discipline,...
Digital Marketing Manager Full-Time | Salary Range: $52,000 - $58,000 Culture: Trying Togethers mission is to support high-quality care and education for young children. Trying Together is a...
Oversee the development of marketing materials, including brochures, presentations, white papers, and case studies....
Objective *Onsite/Hybrid Position* Firstrust Bank is seeking a dynamic Content Marketing Manager to join our Digital Marketing Team. In this role, you will play a key part in amplifying Firstrust...
Channel Marketing Manager, U.S. Medical Distribution
- Harrisburg, PA
- 15 days ago
- Harrisburg, PA
- 15 days ago
. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts: + Develop partnerships with broader...
Marketing Manager - U.S./Canada Cross Border
- Philadelphia, PA
- 16 days ago
- Philadelphia, PA
- 16 days ago
DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a...
Title:Sales & Marketing Director - University Press Mana Description:Sales & Marketing Director - University Press Manager Penn State University Press seeks an innovative and results-driven Sales...
Content Development : Oversee the production of high-quality marketing content, such as white papers, case studies, videos, eBooks, blog posts, and webinars, that resonate with engineering firms....
Remote WorkThe team at Industrial Scientific is committed to ending death on the job by the year 2050. We hire inquisitive, motivated people, foster an encouraging environment, and we let them do their job....
Senior Product Marketing Manager, Academia & Government
- Philadelphia, PA
- 28 days ago
- Philadelphia, PA
- 28 days ago
Partner with design and web teams (internally and externally) to manage the development of content, including sales tools, marketing content (product videos, case studies, white papers), competitive...
What success looks like in this role: As Vertical Industry Marketing Manager, you will be responsible for all Unisys marketing efforts targeting our four (4) Tier 1 vertical markets --- financial...
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview As the Marketing Manager...
Overview Trinseo is a different kind of global materials company - at the intersection of people, technology, and customers. We are a world leader in the production of plastics and latex binders....
Remote WorkAPPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Demographic Data for Pennsylvania
Moving to Pennsylvania? Find some basic demographic data about Pennsylvania below.
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Salary for Director of Marketing Jobs in Pennsylvania
Highest Education Level
Director of Marketings in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Driving
- Mentoring
- Customer Relationship Management
- Market Planning
- Market Research
- Product Marketing
- Brand Management
- Integrated Marketing
- Search Engine Marketing
- Demand Generation
- Brand Strategy
- Event Marketing
- Segmentation
- Marketing Automation
- Revenue Growth
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Relationship Marketing
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- HubSpot
- Go To Market
- Sales Enablement
- Partner Marketing
- Healthcare Marketing
- Account-Based Marketing
- Journalism
- White Papers
- Content Marketing
- Content Strategy
- Media Relations
- Marketing Communications
- Blogging
- Marketing Campaigns
- Marketing Strategies
- Strategic Marketing
- Search Engine Optimization
- Google Analytics
- Email Marketing
- Content Development
- Digital Marketing
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Microsoft PowerPoint
- Budgets
- Sales
- Project Management
- Research Skills
- Microsoft Excel
- Staff Supervision
- Organization
- Leadership
- Communication Skills
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