Director of Marketing Jobs in Pennsylvania
The Director of Marketing in the publishing industry is responsible for shaping and implementing the marketing strategies of the company. They oversee all marketing operations, ensuring that promotional campaigns are conducted effectively and that they reach the targeted audience. This role involves developing sales forecasts, creating and managing budgets, collaborating with the sales team, and analyzing market trends. They also coordinate with authors, agents, and other stakeholders to ensure successful book launches and promotions.
Important skills for a Director of Marketing in the publishing industry include excellent communication and leadership abilities, strong analytical and decision-making skills, and proficiency in digital marketing techniques and tools. A deep understanding of the publishing industry, consumer behavior, and market research is also crucial. As for certifications, a degree in Marketing, Business Administration or related fields is typically required, though professional certifications like Certified Professional Marketer (CPM) or Certified Marketing Executive (CME) can be advantageous. Prior to becoming a Director of Marketing, an individual might have roles such as Marketing Manager, Sales Manager, or Publicity Manager.
Develop and implement content marketing strategies, such as blog posts, articles, and white papers. Assist with strategic planning and editing of marketing materials....
Would you like to collaborate with teams to create engaging content? Can you use a data-driven approach to uncover information and opportunities? About our team As a global leader in information...
. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts + Travels with field sales to provide...
Director of Marketing and Digital Media
- Schnecksville, PA
- 30+ days ago
- Schnecksville, PA
- 30+ days ago
Director of Marketing and Digital Media Summary In cooperation with the Executive Director of College Relations, the Director of Marketing and Digital Media is responsible for helping to plan and direct...
Graham Company, a division of Marsh McLennan Agency, is an insurance brokerage and consulting firm committed to creating a healthy, safe, and prosperous tomorrow. We value empathy, discipline,...
Digital Marketing Manager Full-Time | Salary Range: $52,000 - $58,000 Culture: Trying Togethers mission is to support high-quality care and education for young children. Trying Together is a...
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Sales Enablement Content Development: Create high-quality technical content, including white papers, solution briefs, presentations, demos, and competitive analyses, tailored for sales and partner enablement...
Victaulic Job Description Position: Strategic Marketing Supervisor / Manager Reports To: Marketing Director Location: Easton, Pennsylvania - Victaulic Global Headquarters The dedicated members of...
Demographic Data for Pennsylvania
Moving to Pennsylvania? Find some basic demographic data about Pennsylvania below.
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Salary for Director of Marketing Jobs in Pennsylvania
Highest Education Level
Director of Marketings in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Driving
- Competitive Analysis
- Customer Relationship Management
- Market Planning
- Market Research
- Product Marketing
- Integrated Marketing
- Demand Generation
- Event Marketing
- Segmentation
- Marketing Automation
- Brand Awareness
- Go-to-Market Strategy
- Multi-Channel Marketing
- HubSpot
- Product Positioning
- Go To Market
- Sales Enablement
- Lead Nurturing
- Pardot
- Healthcare Marketing
- Value Proposition Development
- Account-Based Marketing
- Journalism
- White Papers
- Content Marketing
- Storytelling
- Content Strategy
- Press Releases
- Blogging
- Content Management
- Content Writing
- Marketing Communications
- Marketing Strategies
- Marketing Campaigns
- Search Engine Optimization
- Email Marketing
- Content Development
- Social Media Strategy
- Adobe Creative Suite
- Branding
- Digital Marketing
- Media
- Business to Business Sales
- Public Relations
- Strategy Development
- Distribution
- Salesforce
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Budgets
- Multitasking
- Project Management
- Sales
- Research Skills
- Microsoft Excel
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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