Director of Marketing Jobs in Sacramento, CA
The Director of Marketing in the publishing industry is responsible for shaping and implementing the marketing strategies of the company. They oversee all marketing operations, ensuring that promotional campaigns are conducted effectively and that they reach the targeted audience. This role involves developing sales forecasts, creating and managing budgets, collaborating with the sales team, and analyzing market trends. They also coordinate with authors, agents, and other stakeholders to ensure successful book launches and promotions.
Important skills for a Director of Marketing in the publishing industry include excellent communication and leadership abilities, strong analytical and decision-making skills, and proficiency in digital marketing techniques and tools. A deep understanding of the publishing industry, consumer behavior, and market research is also crucial. As for certifications, a degree in Marketing, Business Administration or related fields is typically required, though professional certifications like Certified Professional Marketer (CPM) or Certified Marketing Executive (CME) can be advantageous. Prior to becoming a Director of Marketing, an individual might have roles such as Marketing Manager, Sales Manager, or Publicity Manager.
This position requires heavy teamwork and collaboration with the Director of Marketing Strategy, Director of Business Development, other Marketing team members, and key sales team members in each market...
Remote WorkProduce and manage content across formats: blog posts, white papers, infographics, videos, eBooks, and podcasts....
- Folsom, CA (19 miles from Sacramento, CA)
- 26 days ago
- Folsom, CA (19 miles from Sacramento, CA)
- 26 days ago
Department: Marketing Manager: VP of Marketing Direct Reports: Yes Full time/Part time: Full-time Status: Exempt Salary Range: $3,333.34 - $3,958.34/pay period Summary of Overall Job: The Product...
Remote WorkProduct Marketing Manager - Enterprise Retail
- Folsom, CA (19 miles from Sacramento, CA)
- 30+ days ago
- Folsom, CA (19 miles from Sacramento, CA)
- 30+ days ago
Create high-impact materials for potential customers, including presentations, case studies, and white papers Develop new content for the development partner program, channel programs, and upcoming...
Demographic Data for Sacramento, CA
Moving to Sacramento, CA? Find some basic demographic data about Sacramento, CA below.
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Salary for Director of Marketing Jobs in Sacramento, CA
Highest Education Level
Director of Marketings in Sacramento, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Driving
- Market Research
- Product Management
- Product Marketing
- Integrated Marketing
- Demand Generation
- Prioritizing
- Brand Strategy
- Marketing Automation
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Go-to-Market Strategy
- Multi-Channel Marketing
- Product Positioning
- Go To Market
- Sales Enablement
- Partner Marketing
- Artificial Intelligence
- Account-Based Marketing
- Journalism
- Publishing
- White Papers
- Content Marketing
- Editorial Design
- Storytelling
- Content Strategy
- Brand Marketing
- Digital Advertising
- Blogging
- Marketing Strategies
- Marketing Communications
- Marketing Campaigns
- Search Engine Optimization
- Strategic Marketing
- Email Marketing
- Market Planning
- Google Analytics
- Media
- Content Development
- Digital Marketing
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Writing Skills
- Events
- Presentation
- Reporting
- Collaboration
- Flexibility
- Budgets
- English
- Project Management
- Microsoft Office
- Research Skills
- Microsoft Excel
- Sales
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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