Marketing Manager Jobs in Greenville, SC
A Marketing Manager in the publishing industry is responsible for devising and implementing strategies to promote and sell books and other publications. They are in charge of managing public relations, advertising, sales, and overall branding strategies. Their goal is to increase visibility and market share in the target audience, making use of traditional and digital marketing tools. They should have a thorough understanding of the publishing process, market trends, and the tastes and interests of the readership. They are also responsible for managing budgets, deadlines, and marketing teams.
Those aspiring to be Marketing Managers in the publishing industry should have a bachelor's degree in marketing, business administration, or a related field, with a preference for those who have a Master's in Business Administration (MBA). Having certification in digital marketing or analytics is a plus. They should possess excellent communication, analytical, leadership, and creative skills. They should also be familiar with various marketing platforms and software. Prior to becoming a Marketing Manager, a person could have roles such as Marketing Coordinator, Public Relations Specialist, or Advertising Manager.
Senior Director of Marketing Strategy & Communications
- Greenville, SC
- 10 days ago
- Greenville, SC
- 10 days ago
Guide content development initiatives, including media relations, blog posts, white papers, award submissions, thought leadership, and more....
Jack Porter is where immersive brand experiences meet the built environment. We're looking for a hands-on and strategic Marketing Director to lead the charge. This role owns the marketing...
Demographic Data for Greenville, SC
Moving to Greenville, SC? Find some basic demographic data about Greenville, SC below.
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Salary for Marketing Manager Jobs in Greenville, SC
Highest Education Level
Marketing Managers in Greenville, SC offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Driving
- Competitive Analysis
- Mentoring
- Customer Relationship Management
- Market Planning
- Market Research
- Product Marketing
- Brand Management
- Integrated Marketing
- Demand Generation
- Event Marketing
- Marketing Management
- Segmentation
- Marketing Automation
- ROI Analysis
- B2B Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- HubSpot
- Product Positioning
- Go To Market
- Sales Enablement
- Lead Nurturing
- Healthcare Marketing
- Value Proposition Development
- Account-Based Marketing
- Journalism
- White Papers
- Content Marketing
- Storytelling
- Content Strategy
- Media Relations
- Marketing Communications
- Marketing Campaigns
- Marketing Strategies
- Strategic Marketing
- Search Engine Optimization
- Email Marketing
- Google Analytics
- Content Development
- Branding
- Digital Marketing
- Media
- Business to Business Sales
- Strategy Development
- Distribution
- Analytical Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Multitasking
- Budgets
- Sales
- Project Management
- Research Skills
- Microsoft Excel
- Staff Supervision
- Organization
- Leadership
- Communication Skills
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