Marketing Manager Jobs in Kansas City, MO
A Marketing Manager in the publishing industry is responsible for devising and implementing strategies to promote and sell books and other publications. They are in charge of managing public relations, advertising, sales, and overall branding strategies. Their goal is to increase visibility and market share in the target audience, making use of traditional and digital marketing tools. They should have a thorough understanding of the publishing process, market trends, and the tastes and interests of the readership. They are also responsible for managing budgets, deadlines, and marketing teams.
Those aspiring to be Marketing Managers in the publishing industry should have a bachelor's degree in marketing, business administration, or a related field, with a preference for those who have a Master's in Business Administration (MBA). Having certification in digital marketing or analytics is a plus. They should possess excellent communication, analytical, leadership, and creative skills. They should also be familiar with various marketing platforms and software. Prior to becoming a Marketing Manager, a person could have roles such as Marketing Coordinator, Public Relations Specialist, or Advertising Manager.
- Lenexa, KS (13 miles from Kansas City, MO)
- 11 days ago
- Lenexa, KS (13 miles from Kansas City, MO)
- 11 days ago
Working knowledge of digital publishing platforms (e.g., WordPress, Mailchimp, Sprout Social). Familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator) preferred....
- Overland Park, KS (21 miles from Kansas City, MO)
- 28 days ago
- Overland Park, KS (21 miles from Kansas City, MO)
- 28 days ago
The Marketing Manager is responsible for leading marketing strategies for Tyler's state market....
Content Marketing Manager Remote Full Time Experienced Content Marketing Manager Are you at the cutting-edge of content, marketing, social media and brands?...
Remote WorkDemographic Data for Kansas City, MO
Moving to Kansas City, MO? Find some basic demographic data about Kansas City, MO below.
Marketing Manager Online Courses and Training Opportunities
Title Synonyms
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Salary for Marketing Manager Jobs in Kansas City, MO
Highest Education Level
Marketing Managers in Kansas City, MO offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Driving
- Mentoring
- Customer Relationship Management
- Market Planning
- Lead Generation
- Market Research
- Product Marketing
- Brand Management
- Integrated Marketing
- Search Engine Marketing
- Demand Generation
- Event Marketing
- Segmentation
- Marketing Automation
- Revenue Growth
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Relationship Marketing
- Field Marketing
- Go-to-Market Strategy
- Multi-Channel Marketing
- HubSpot
- Go To Market
- Sales Enablement
- Partner Marketing
- Healthcare Marketing
- Account-Based Marketing
- Journalism
- White Papers
- Content Marketing
- Content Strategy
- Media Relations
- Marketing Communications
- Blogging
- Marketing Campaigns
- Marketing Strategies
- Strategic Marketing
- Search Engine Optimization
- Google Analytics
- Email Marketing
- Content Development
- Digital Marketing
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Budgets
- Sales
- Project Management
- Research Skills
- Microsoft Excel
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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