Director of Marketing Jobs in Plano, TX
The Director of Marketing in the publishing industry is responsible for shaping and implementing the marketing strategies of the company. They oversee all marketing operations, ensuring that promotional campaigns are conducted effectively and that they reach the targeted audience. This role involves developing sales forecasts, creating and managing budgets, collaborating with the sales team, and analyzing market trends. They also coordinate with authors, agents, and other stakeholders to ensure successful book launches and promotions.
Important skills for a Director of Marketing in the publishing industry include excellent communication and leadership abilities, strong analytical and decision-making skills, and proficiency in digital marketing techniques and tools. A deep understanding of the publishing industry, consumer behavior, and market research is also crucial. As for certifications, a degree in Marketing, Business Administration or related fields is typically required, though professional certifications like Certified Professional Marketer (CPM) or Certified Marketing Executive (CME) can be advantageous. Prior to becoming a Director of Marketing, an individual might have roles such as Marketing Manager, Sales Manager, or Publicity Manager.
- Dallas, TX (18 miles from Plano, TX)
- 11 hours ago
- Dallas, TX (18 miles from Plano, TX)
- 11 hours ago
Job Summary As our Sr. Product Marketing Manager, you will play a key role in shaping how CoCounsel Legal is positioned and perceived in the market. You'll collaborate closely with product, sales,...
- Frisco, TX (11 miles from Plano, TX)
- 11 hours ago
- Frisco, TX (11 miles from Plano, TX)
- 11 hours ago
The Director, Marketing Strategy is responsible for owning marketing performance, crafting and driving the marketing strategy, and identifying sources of growth across US Headquartered Enterprise Corporations...
Channel Marketing Manager (MKT31) (11111)
- Dallas, TX (18 miles from Plano, TX)
- 8 days ago
- Dallas, TX (18 miles from Plano, TX)
- 8 days ago
Develop high-impact content and assets for campaigns, including webinars, white papers, case studies, and more....
Product Marketing Manager, Healthcare Education
- Dallas, TX (18 miles from Plano, TX)
- 18 days ago
- Dallas, TX (18 miles from Plano, TX)
- 18 days ago
Drive thought leadership initiatives by developing white papers, blog content, and speaking opportunities that position the company as an industry leader....
Senior Product Marketing Manager
- Frisco, TX (11 miles from Plano, TX)
- 20 days ago
- Frisco, TX (11 miles from Plano, TX)
- 20 days ago
Are you a big thinker with strategy consulting experience? Have you worked with public sector agencies in the past? Are you comfortable flexing between ambiguous, long-term projects and...
Sr. Manager, Marketing Strategy - Digital
- Frisco, TX (11 miles from Plano, TX)
- 21 days ago
- Frisco, TX (11 miles from Plano, TX)
- 21 days ago
This is a strategic and cross-functional leadership role who works closely with the Director of Marketing Strategy, the segment GM, the marketing digital team and enterprise technology teams as well...
Senior Product Marketing Manager (Practical Law)
- Frisco, TX (11 miles from Plano, TX)
- 28 days ago
- Frisco, TX (11 miles from Plano, TX)
- 28 days ago
Senior Product Marketing Manager (Practical Law) This is a rare opportunity for a motivated, energetic professional seeking to develop their career while driving product marketing for the...
The Marketing Content Manager is responsible for identifying content needs for Tylers Courts and Justice division, including contributing to editorial calendars, managing editorial style guides,...
Assistant Director of Marketing & Communications (HR Title: Marketing Specialist II) - (DED00000440)
- Dallas, TX (18 miles from Plano, TX)
- 30+ days ago
- Dallas, TX (18 miles from Plano, TX)
- 30+ days ago
The Assistant Director of Marketing Communications for Dedman College of Humanities and Sciences supports the largest and most diverse academic unit on campus....
Senior Channel Marketing Manager - US
- Dallas, TX (18 miles from Plano, TX)
- 30+ days ago
- Dallas, TX (18 miles from Plano, TX)
- 30+ days ago
Collaborate cross-departmentally to develop high-quality, multi-format joint marketing content such as case studies, blog content, and white papers....
Product Marketing Manager: B2B Life Sciences, Research or Evidence Generation
- Dallas, TX (18 miles from Plano, TX)
- 45+ days ago
- Dallas, TX (18 miles from Plano, TX)
- 45+ days ago
This will entail hands-on creation of: pitch decks, webinar decks, sales sheets, conference presentations, white papers and more....
papers, webinar series, podcasts, and industry-specific assets Marketing Operations & Analytics Leverage HubSpot and Salesforce to develop, monitor, and optimize lead-nurturing workflows, scoring models...
Marketing Manager, Pursuit Marketing
- Dallas, TX (18 miles from Plano, TX)
- 60+ days ago
- Dallas, TX (18 miles from Plano, TX)
- 60+ days ago
Overview As a national leader in the construction industry, Suffolk is redefining what it means to build. We challenge the status quo every day by gathering the people, innovations, and...
Field Marketing Manager - TOLA
- Dallas, TX (18 miles from Plano, TX)
- 60+ days ago
- Dallas, TX (18 miles from Plano, TX)
- 60+ days ago
papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail) REQUIRED SKILLS: Experience with Salesforce, Marketo, and/or other predictive analytics tools...
- Dallas, TX (18 miles from Plano, TX)
- 60+ days ago
- Dallas, TX (18 miles from Plano, TX)
- 60+ days ago
Collaborates with practice and business development directors on marketing strategies, target clients and project pursuits. Manages and creates pursuit submissions and materials....
Demographic Data for Plano, TX
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Salary for Director of Marketing Jobs in Plano, TX
Highest Education Level
Director of Marketings in Plano, TX offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Driving
- Market Research
- Product Management
- Product Marketing
- Integrated Marketing
- Demand Generation
- Prioritizing
- Brand Strategy
- Marketing Automation
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Go-to-Market Strategy
- Multi-Channel Marketing
- Product Positioning
- Go To Market
- Sales Enablement
- Partner Marketing
- Artificial Intelligence
- Account-Based Marketing
- Journalism
- Publishing
- White Papers
- Content Marketing
- Editorial Design
- Storytelling
- Content Strategy
- Brand Marketing
- Digital Advertising
- Blogging
- Marketing Strategies
- Marketing Communications
- Marketing Campaigns
- Search Engine Optimization
- Strategic Marketing
- Email Marketing
- Market Planning
- Google Analytics
- Media
- Content Development
- Digital Marketing
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Writing Skills
- Events
- Presentation
- Reporting
- Collaboration
- Flexibility
- Budgets
- English
- Project Management
- Microsoft Office
- Research Skills
- Microsoft Excel
- Sales
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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