Director of Marketing Jobs in Ann Arbor, MI
The Director of Marketing in the publishing industry is responsible for shaping and implementing the marketing strategies of the company. They oversee all marketing operations, ensuring that promotional campaigns are conducted effectively and that they reach the targeted audience. This role involves developing sales forecasts, creating and managing budgets, collaborating with the sales team, and analyzing market trends. They also coordinate with authors, agents, and other stakeholders to ensure successful book launches and promotions.
Important skills for a Director of Marketing in the publishing industry include excellent communication and leadership abilities, strong analytical and decision-making skills, and proficiency in digital marketing techniques and tools. A deep understanding of the publishing industry, consumer behavior, and market research is also crucial. As for certifications, a degree in Marketing, Business Administration or related fields is typically required, though professional certifications like Certified Professional Marketer (CPM) or Certified Marketing Executive (CME) can be advantageous. Prior to becoming a Director of Marketing, an individual might have roles such as Marketing Manager, Sales Manager, or Publicity Manager.
The Director, Marketing Strategy is responsible for owning marketing performance, crafting and driving the marketing strategy, and identifying sources of growth across US Headquartered Enterprise Corporations...
Are you a big thinker with strategy consulting experience? Have you worked with public sector agencies in the past? Are you comfortable flexing between ambiguous, long-term projects and...
This is a strategic and cross-functional leadership role who works closely with the Director of Marketing Strategy, the segment GM, the marketing digital team and enterprise technology teams as well...
Demographic Data for Ann Arbor, MI
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Director of Marketings in Ann Arbor, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Driving
- Market Research
- Product Management
- Product Marketing
- Integrated Marketing
- Demand Generation
- Prioritizing
- Brand Strategy
- Marketing Automation
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Go-to-Market Strategy
- Multi-Channel Marketing
- Product Positioning
- Go To Market
- Sales Enablement
- Partner Marketing
- Artificial Intelligence
- Account-Based Marketing
- Journalism
- Publishing
- White Papers
- Content Marketing
- Editorial Design
- Storytelling
- Content Strategy
- Brand Marketing
- Blogging
- Marketing Strategies
- Marketing Communications
- Marketing Campaigns
- Search Engine Optimization
- Strategic Marketing
- Email Marketing
- Market Planning
- Google Analytics
- Social Media Strategy
- Media
- Content Development
- Digital Marketing
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Writing Skills
- Events
- Presentation
- Reporting
- Collaboration
- Flexibility
- Budgets
- English
- Project Management
- Microsoft Office
- Research Skills
- Microsoft Excel
- Sales
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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