Director of Marketing Jobs in Alpharetta, GA
The Director of Marketing in the publishing industry is responsible for shaping and implementing the marketing strategies of the company. They oversee all marketing operations, ensuring that promotional campaigns are conducted effectively and that they reach the targeted audience. This role involves developing sales forecasts, creating and managing budgets, collaborating with the sales team, and analyzing market trends. They also coordinate with authors, agents, and other stakeholders to ensure successful book launches and promotions.
Important skills for a Director of Marketing in the publishing industry include excellent communication and leadership abilities, strong analytical and decision-making skills, and proficiency in digital marketing techniques and tools. A deep understanding of the publishing industry, consumer behavior, and market research is also crucial. As for certifications, a degree in Marketing, Business Administration or related fields is typically required, though professional certifications like Certified Professional Marketer (CPM) or Certified Marketing Executive (CME) can be advantageous. Prior to becoming a Director of Marketing, an individual might have roles such as Marketing Manager, Sales Manager, or Publicity Manager.
Senior Product Marketing Manager - Software
- Duluth, GA (12 miles from Alpharetta, GA)
- 12 days ago
- Duluth, GA (12 miles from Alpharetta, GA)
- 12 days ago
Create marketing collateral including case studies, data sheets, white papers, and FAQs. Product Requirements: Identify new feature opportunities through Voice of Customer activities....
Creating high impact messaging and thought leadership content such as eBooks, infographics, white papers and more for web, social, blogs, video, print, etc....
Product Marketing Manager, Healthcare Education
- Kennesaw, GA (18 miles from Alpharetta, GA)
- 18 days ago
- Kennesaw, GA (18 miles from Alpharetta, GA)
- 18 days ago
Drive thought leadership initiatives by developing white papers, blog content, and speaking opportunities that position the company as an industry leader....
Marketing Manager, Audience - Boutique Design
- Alpharetta, GA
- 60+ days ago
- Alpharetta, GA
- 60+ days ago
Emerald is seeking an Attendee Marketing Manager to join our team to support the Boutique Design hospitality brand, including the BDNY trade fair, BD Forum, and BD Match events. The Attendee...
Senior Director of Marketing Content & Programs
- Alpharetta, GA
- 60+ days ago
- Alpharetta, GA
- 60+ days ago
Senior Director, Marketing Content and Programs Location: Alpharetta, GA Department: Marketing Reports To: CMO We are seeking an experienced and creative Senior Director of Marketing Content and Programs...
Demographic Data for Alpharetta, GA
Moving to Alpharetta, GA? Find some basic demographic data about Alpharetta, GA below.
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Salary for Director of Marketing Jobs in Alpharetta, GA
Highest Education Level
Director of Marketings in Alpharetta, GA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Driving
- Market Research
- Product Management
- Product Marketing
- Integrated Marketing
- Demand Generation
- Prioritizing
- Brand Strategy
- Marketing Automation
- ROI Analysis
- B2B Marketing
- Brand Awareness
- Go-to-Market Strategy
- Multi-Channel Marketing
- Product Positioning
- Go To Market
- Sales Enablement
- Partner Marketing
- Artificial Intelligence
- Account-Based Marketing
- Journalism
- Publishing
- White Papers
- Content Marketing
- Editorial Design
- Storytelling
- Content Strategy
- Brand Marketing
- Blogging
- Marketing Strategies
- Marketing Communications
- Marketing Campaigns
- Search Engine Optimization
- Strategic Marketing
- Email Marketing
- Market Planning
- Google Analytics
- Social Media Strategy
- Media
- Content Development
- Digital Marketing
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Writing Skills
- Events
- Presentation
- Reporting
- Collaboration
- Flexibility
- Budgets
- English
- Project Management
- Microsoft Office
- Research Skills
- Microsoft Excel
- Sales
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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