Local Digital Growth & AI Content Specialist

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Employee discounts
• Opportunity for advancement
• Profit sharing
• Training & development
• Wellness resources

Local Digital Growth & AI Content Specialist SERVPRO of Bear/New Castle & SERVPRO of Upper Darby

SERVPRO of Bear/New Castle and SERVPRO of Upper Darby are looking for a highly driven, execution-focused Digital Growth & AI Content Specialist to help us aggressively grow our local online presence, search visibility, content systems, and digital authority.

This is NOT a traditional corporate marketing position.

This is a real-world operational growth role focused on:

• local SEO
• Google Business Profile growth
• AI-assisted content creation
• short-form video/media
• website content
• operational content systems
• local digital authority building
• PPC support
• measurable execution

We are building a true local digital growth system around real jobs, real projects, real people, and real operational content.

IMPORTANT PLEASE READ BEFORE APPLYING This is NOT a role for someone expecting:

• extensive daily training
• constant hand-holding
• a fully built marketing department
• highly structured corporate onboarding
• a sit around waiting for assignments environment

We move quickly and operate in a fast-paced real-world service business.

However

We ARE open to ambitious self-learners who are:

• highly coachable
• consistent
• dependable
• strong executors
• comfortable learning independently
• able to improve rapidly through repetition and real-world experience

You do NOT need to be a senior SEO expert.

But you SHOULD already have:

• SOME content creation experience
• strong computer/software skills
• comfort with technology
• comfort learning AI tools
• ability to stay organized
• ability to execute consistently without constant reminders

This role may be a great fit for:

• someone early in their career
• a motivated college student
• a recent graduate
• someone self-taught in content/media/SEO
• someone already creating content online
• someone interested in AI, digital growth, and business systems

Real Operational Involvement This is NOT a desk-only position.

You will regularly:

• visit active jobsites
• capture photos/videos/content
• work directly with production teams
• help document projects
• assist with before/after content
• help generate customer reviews
• interview team members/customers when appropriate
• learn restoration terminology and operations
• become knowledgeable in water, fire, mold, reconstruction, and emergency services

The goal is to create REAL local authority content based on REAL operational experience.

Core Responsibilities Google Business Profile Growth

• Daily GBP posting
• Photo uploads
• Review monitoring/responding
• Helping drive customer review generation
• Service updates
• Supporting local ranking improvement
• Monitoring competitors and local visibility

Website & Local SEO

• Assisting with website updates
• Building and improving service pages
• Local SEO optimization
• FAQ and how-to content creation
• Geo-targeted content updates
• Helping improve website conversion rates
• Supporting long-term local authority growth

Content & Media Creation

• Organizing field photos/videos
• Creating short-form content
• Assisting with AI-generated content
• Building repeatable media systems
• Helping capture real operational content
• Building and supporting Facebook, Instagram, TikTok, YouTube, and other digital platforms

AI & Technology Systems

• Learning and utilizing AI tools
• Assisting with digital workflow systems
• Improving operational efficiency
• Helping leadership implement scalable systems
• Supporting AI-assisted content production

PPC & Digital Growth Support

• Assisting with Google Ads / PPC campaigns
• Supporting lead generation efforts
• Monitoring campaign performance
• Assisting with digital growth initiatives

What We Care About Most We care FAR more about:

• consistency
• follow-through
• reliability
• accountability
• work ethic
• organization
• adaptability
• learning ability
• execution
• attitude

than we do about fancy resumes or marketing buzzwords.

This Role Is NOT Ideal For Someone Who:

• needs constant supervision
• struggles with follow-through
• wants highly structured corporate training
• gets overwhelmed easily
• dislikes learning new technology
• wants a slow-paced environment
• likes talking about ideas more than executing them

This Role IS Ideal For Someone Who:

• likes building things
• enjoys learning quickly
• enjoys AI tools and technology
• likes creating content
• enjoys measurable growth
• wants real-world business experience
• wants long-term opportunity
• enjoys solving problems
• wants to grow with a company
• enjoys fast-paced environments

Preferred Experience (Not All Required)

• ChatGPT, Claude, Gemini and/or other AI tools
• Google Business Profile
• Basic SEO knowledge
• Basic website editing
• Short-form video editing
• Photography/video creation
• Marketing/content experience
• Google Ads/PPC exposure
• Social/content posting

Compensation Compensation based on:

• experience
• capability
• consistency
• execution
• growth potential

Potential for:

• performance bonuses
• long-term growth
• expanded leadership responsibilities

Picture yourself here fulfilling your potential.

At SERVPRO , you can make a positive difference in peoples lives each and every day! Were seeking self-motivated, proactive, responsible, and service-oriented teammates to join us in our mission of helping customers in their greatest moments of need by repairing and restoring homes and businesses with an industry-leading level of service. With nearly 2,000 franchises all over the country, finding exciting and rewarding SERVPRO career opportunities near you is easy! We look forward to hearing from you.

All employees of a SERVPRO Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO Franchise. SERVPRO Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.