Content Strategist

SCOPE OF SERVICES The Content Strategist is a creative professional who will help communicate complex NYC government concepts to a general audience. They have a background in information architecture, website content management, and detailed research and analysis. They are also a skilled copywriter with the ability to translate complex topics into plain language. This position will report to the Lead Digital Strategist. TASKS: · Create content requirements and outlines for guided experiences across nyc.gov · Write compelling plain language web copy for guided experiences in compliance with the NYC web content style guide · Interview subject matter experts from across NYC government to understand complex topics · Create and audit inventory of existing features and functions · Understand user behavior based on Google Analytics data · Conduct research into city laws, policies, and processes · Deliver high-quality content artifacts on strict deadlines · Conduct quality assurance and provide critical feedback on other content workstreams · Identify and track key performance indicators for content deliverables MANDATORY SKILLS/EXPERIENCE: Note: Candidates who do not have mandatory skills will not be considered · At least 8 years of full-time experience in the role of content strategist, editorial strategist, information architect, or similar · Strong copywriting skills with a portfolio of past work · Experience writing to a style guide · Strong research skills · Strong interpersonal skills with experience organizing meetings and collaborating with stakeholders · Project management skills with the ability to self-manage tasks and complete work on a deadline · Basic Google Analytics skills: Be able to run reports on web traffic to inform content audits · Experience using user research to inform decision-making DESIRABLE SKILLS/EXPERIENCE: The successful candidate should possess the following: · Bachelor’s degree in relevant fields (e.g., Journalism, Communications, Creative writing, Digital media) · Experience working in government, higher education, or non-profit organization · Experience writing in plain language and at a sub-7th grade reading level · Experience working in a modern content management system · Experience navigating complex approval workflows and incorporating feedback from legal, policy, and executive stakeholders. · Background in New York City with understanding of how New Yorkers interact with city government