Digital Content Manager

Compensation: $75,000 - $85,000 Reports to: Director of Marketing Location: You will primarily work REMOTE, with occasional in-person team meetings Travel: Occasional travel to properties or for meetings in the US and Mexico What You'll Do Website & CMS Management * Regularly monitor all websites you oversee for accuracy and currency to marketing plan promotions and A/B test updates * Partner with our web agency to prioritize, project manage, and QA all content, functionality, and code updates * Identify and champion user experience improvements that reduce friction in the guest booking experience * Serve as the liaison between our company and assigned technology and web platform vendors SEO & Performance * Develop and execute an ongoing SEO strategy covering on-page optimization, metadata, site structure, and internal linking across our portfolio * Monitor and analyze performance using Google Analytics 4 and Google Search Console, translating data into clear, actionable recommendations * Collaborate with the Commercial team to ensure landing pages and site content support campaign goals * Form hypotheses and run A/B and multivariate tests to continuously improve guest experience on owned digital properties Content Strategy & Writing * Write and edit compelling content in collaboration with the Creative team for websites, landing pages, paid ads, email campaigns, and seasonal promotions * Maintain brand voice guidelines to ensure consistency across all digital channels and properties * Manage an editorial calendar that balances brand storytelling with commercial and seasonal priorities Social Media * Lead social media strategy and posting calendars across Instagram, Facebook, short video, and relevant emerging platforms on behalf of Lark Hotels and our independent hotel partners * Plan, source, write, and schedule engaging content in collaboration with the broader Marketing team, General Managers, and our branding agency * Monitor community engagement; respond to brand conversations and flag reputation opportunities or concerns * Stay current on platform algorithm changes, content trends, and hospitality social media best practices Stakeholder Collaboration * Act as the digital content liaison between corporate Marketing and on-property General Managers and Owners by gathering inputs, aligning priorities, and keeping everyone informed * Ensure ongoing compliance with digital accessibility standards (WCAG 2.1), privacy regulations (CASL, CAN-SPAM), and brand guidelines * Partner with Revenue and Operations teams to ensure digital content reflects accurate, up-to-date property information What You Bring * 3-5 years of experience in digital content management, with a portfolio demonstrating strong work across both web and social channels * Expert proficiency in content editing using multiple content management platforms * Solid SEO fundam...