Director of Marketing and Communications

Director of Marketing and Communications

Institution: Missouri Valley College

Location: Marshall, Missouri

Appointment Type: Full-Time, Twelve-Month, Renewable

Missouri Valley College invites applications for Director of Marketing and Communications. This position is a full-time, twelve-month, renewable position.

Summary

In support of the mission, vision, values, and goals of the college, the Director of Marketing and Communications provides strategic leadership for the institution's marketing, branding, and communications efforts. This position is responsible for developing and executing comprehensive marketing and communication strategies that advance enrollment goals, strengthen institutional reputation, support fundraising and grant initiatives, and ensure consistent, compelling messaging across all platforms. The Director oversees internal and external communications, digital presence, media relations, and brand standards while collaborating closely with senior leadership, academic units, and external partners.

Required Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field.
• Minimum of 3-5 years of progressively responsible experience in marketing and communications.
• Demonstrated experience developing and executing strategic marketing initiatives.
• Strong writing, editing, and storytelling skills.
• Experience managing staff, budgets, and multiple projects simultaneously.

Preferred Qualifications

• Master's degree in a related field.
• Experience in higher education, nonprofit, or mission-driven organizations.
• Knowledge of enrollment marketing, brand management, and digital analytics.
• Experience with CMS platforms, social media management tools, and design software.

Key Responsibilities

• Lead marketing efforts that support student recruitment, retention, and alumni engagement.
• Oversee campaign planning for print, digital, social media, and multimedia initiatives.
• Analyze marketing performance metrics and adjust strategies to improve outcomes.
• Direct internal and external communications, including announcements, publications, website content, and executive messaging.
• Manage media relations, press releases, crisis communications, and public statements.
• Oversee content development, storytelling, and editorial calendars.
• Supervise website strategy, content governance, and user experience.
• Lead social media strategy and digital engagement initiatives.
• Oversee creative services including graphic design, photography, video, and multimedia production.
• Supervise marketing and communications staff and manage external vendors or agencies.
• Collaborate with academic departments, advancement, admissions, athletics, and student life.
• Manage budgets, timelines, and project workflows.

Skills and Competencies

• Ability to learn and adapt to changing college needs while maintaining up-to-date skills.
• Advanced organization, prioritization, and project management skills required.
• Experience with Google Workspace preferred; working knowledge of student databases and information systems preferred.
• Advanced interpersonal and communication skills with the ability to interact professionally, confidentially, and courteously with a wide range of stakeholders from diverse backgrounds, including board members, college administration, faculty/staff, students, families, government officials, and the general public.
• Ability to move from building to building on campus and to travel to off-campus locations related to school business.
• Commitment to Excellence: Collegiality, professionalism, and a strong commitment to academic excellence and the institution's mission are essential qualifications.
• Ability to translate complex ideas into clear, engaging messages.
• High level of professionalism, creativity, and attention to detail.

Application Instructions

To apply, please email cover letter, curriculum vitae, and three professional references to

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References will not be contacted without prior knowledge and approval of candidates.

Additional Information

As a pre-condition of employment, the applicant must be authorized to work in the United States. Employment at MVC is contingent upon satisfactory completion of background check. Salary commensurate with education and experience.

A comprehensive benefit package is available which includes medical, vision, and dental insurance; flexible spending; life insurance; retirement; holidays; and sick days.

Equal Opportunity Employer

Missouri Valley College is an Equal Opportunity Employer and committed to a diverse and inclusive environment. Missouri Valley College does not discriminate on the grounds of color, race, sex, religion, marital status, disability, national origin, veteran's status, age, or sexual orientation. Employment decisions are based on qualifications, merit, and business needs. All eligible candidates are encouraged to apply.

About Missouri Valley College

Founded in 1889, Missouri Valley College is a private, four-year liberal arts institution located in Marshall, Missouri. Known for its diverse and student-focused environment, MVC provides an engaging educational experience that prepares graduates for meaningful careers and lifelong learning. Through innovative teaching and interdisciplinary learning, MVC empowers students to succeed in a knowledge-driven global society.