Marketing Manager, Marine Money

  • Diversified Communications
  • Portland, Maine
  • Full Time

What You'll Do

  • Develop and own a portfolio-wide marketing strategy that presents Marine Money as a unified global brand across all 14 conferences, the digital membership, and the magazine.
  • Be the hands-on executor: write copy, deploy multi-channel campaigns (email, social, digital ads, direct mail, partner channels), manage the CRM, and keep websites up to date.
  • Build integrated marketing plans and a comprehensive calendar in collaboration with conference event teams-balancing individual event needs with the broader brand story.
  • Manage and develop one direct report (Event Coordinator), providing direction, feedback, and support for their growth.
  • Coordinate with internal teams-Web, Data Analytics, Central Marketing, Operations-to amplify campaign effectiveness and maintain alignment.
  • Build and manage relationships with media partners, industry associations, and vendors to drive visibility within the global marine finance community.
  • Monitor KPIs, market data, and budget performance to continuously refine strategy and report on results.
  • Stay agile-this portfolio moves fast, and you'll need to pivot and rebuild plans mid-cycle without losing momentum or quality.

What You Bring

Experience

  • 6+ years of progressive experience in direct marketing strategy and execution.
  • Background in B2B event marketing, conference marketing, or financial/professional services strongly preferred.
  • Experience with membership or subscription-based marketing is a plus.

Skills & Tools

  • Copywriting and editing chops-you can write clear, compelling content without much handholding.
  • Hands-on proficiency with email campaign deployment, CRM management, audience segmentation, and registration platforms.
  • Comfortable with marketing automation systems, GA4, Canva or Photoshop, and Microsoft Office Suite.
  • Basic HTML knowledge helpful; website content management experience required.

How You Work

  • You're both a strategic thinker and a doer-equally comfortable setting direction and executing it yourself.
  • You handle complexity and competing priorities without losing focus or quality.
  • You lead with empathy and can develop and support a direct report effectively.
  • Strong collaborator who works well across global teams and time zones.

Supervisory Responsibility: Yes

Work Environment: Hybrid professional office environment using standard office equipment

Job ID: 518839146
Originally Posted on: 4/26/2026

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