Digital Content Specialist

POSITION SUMMARY The Digital Content Specialist is responsible for curating organizing and optimizing digital content across web mobile and other platforms to ensure a high quality consistent user experience The Digital Content Specialist analyzes content needs and performance data tracks key metrics and applies best practices to improve content effectiveness and inform content strategy ESSENTIAL FUNCTIONS Curates and manages digital content across web mobile and other digital platforms to support business and customer needsResearches coordinates edits and integrates content from writers designers and other contributorsProduces and assembles layouts that align with established brand style and accessibility guidelinesOrganizes content in a clear intuitive way that is most useful and relevant for target audiencesPerforms website editorial activities to ensure content is accurate high quality up to date and consistentAnalyzes content needs and reviews content consumption data to optimize performance and user engagementIdentifies tracks and reports on key metrics to measure the success of content curation effortsStays current on industry best practices digital trends and emerging content standardsMakes recommendations to improve content strategy structure and deliveryCollaborates cross functionally with marketing design product and other stakeholdersQUALIFICATIONS Bachelors degree or equivalent experience in business marketing or a related field1 3 years experience with digital content management editorial workflows or related fields preferredStrong communication skills both verbal and writtenAbility to manage multiple tasks prioritize effectively and meet deadlinesSelf motivated with a results driven approach