Web Content Specialist (Enterprise Brand Strategy & Activation)

If youre passionate about becoming a Nationwide associate and believe you have the potential to be something great, lets talk. At Nationwide, on your side goes beyond just words. Our customers are at the center of everything we do and were looking for associates who are passionate about delivering extraordinary care.

Are you a strategic thinker with a passion for enhancing digital experiences?

As a Web Content Specialist , you will leverage cutting-edge experience management and personalization tools to develop and execute impactful marketing strategies. In collaboration with business development teams and visionary leaders, you will play a pivotal role in shaping the future of our offerings.

What We Are Looking For

• A highly motivated self-starter with exceptional attention to detail and the ability to manage multiple intake requests and workloads across diverse teams.

• Creativity & Innovation : A visionary approach and the ability to conceptualize and implement innovative digital strategies.

• Collaboration & Leadership : Outstanding teamwork and communication skills, enabling effective collaboration across various teams and departments.

Key Responsibilities

• Content Management : Implement digital marketing strategies utilizing premier experience delivery platforms such as Salesforce Marketing Cloud, SDL Tridion, and Adobe Target.

• Partner with cross-functional teams to seamlessly integrate digital marketing initiatives while maintaining brand consistency and standards.

• Innovation & Creativity : Develop and introduce forward-thinking digital marketing campaigns, embracing emerging technologies to drive engagement and effectiveness.

• Facilitate user testing and support the integration of new technologies , including Aprimo and Google Tag Manager.

• Analyze market data to optimize digital initiatives and enhance audience engagement.

• Market Research : Stay abreast of industry trends and advancements to continuously refine and improve user experiences.

• Promote awareness of our marketing digital capabilities and resources within Nationwide Financial and the broader organization.

Job Description Summary

We are a leading knowledge management company in the industry. In fact, our vendors call us for ideas! We are fast paced, curious and driven by making a difference. We create value by partnering with multiple business leaders to create clarity and understanding of complex, interrelated processes and practices. If you aspire to use cutting edge tools and technology and enjoy gritty, nerdy technical writing and establishing relationships that truly make a difference, this might be the job for you!
As a Web Content Specialist, you'll provide technical input to internet/intranet team members about the implementation of web content solutions. We'll count on you for your design thinking and translating business and creative requirements into functional requirements to enable development solutions for the businesses.

Job Description

Key Responsibilities:

• Provides input in the creative design, writing, development and implementation process of web content, including web page layout/visual presentation, template creation, website navigation, SEO, social media and analytics tagging and tracking.

• Provides content management and daily maintenance of web content. Ensures compliance with brand guidelines and collaborates with business partners to improve the look and feel of websites.

• Works with team members and/or serves as project leader to develop project plans, content strategies and technology assessments.

• Analyzes websites to improve the efficiency and effectiveness of online content.

• Determines the best methods, processes and designs to help increase traffic to sites.

• Maintains creative standards through consistent process and continuous improvement. Helps to develop and implement better production systems through research and further education.

• Collaborates with team members on multi-functional initiatives and coordinates the integration of creative and technical elements into a final content presentation.

• Solves problems, fixes defects and provides guidance to other functional resources related to content and system integration issues.

• Develops and maintains an expertise in browser, device and operating system functionality, and applies knowledge in design of websites and in consultation with other project members.

May perform other responsibilities as assigned

Reporting Relationships: Reports to Manager/Director; individual contributor role.

Typical Skills and Experiences:

Education: Undergraduate studies in business, graphic design, computer science or related technical field is preferred.

Experience: Typically, five or more years working experience in an internet production environment. Experience with current content management or web publishing systems preferred.

Knowledge, Skills, Abilities: Strong knowledge of web development programs on personal computer (PC) Windows computing platform and web publishing tools and testing across multiple browsers, devices and platforms. Experience coding responsive websites is helpful. Experience with video applications and players is very helpful. Experience with analytics software and tools is essential. Some knowledge of iterative and waterfall project management methodologies is preferred. Ability to understand and develop business requirements for internet and content management. Ability to manage multiple tasks simultaneously, prioritize and schedule production requests and analyze and resolve publishing or production issues. Creative problem-solving skills, with the ability to think strategically and act tactically. Ability to identify and communicate publishing options and alternatives with content writers and producers.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring managers leader and HR Business Partner.

Values: Regularly and consistently demonstrates the Nationwide Values.

Job Conditions:

Overtime Eligibility: Exempt (Not eligible)

Working Conditions: Production environment. Occasional travel. Extended and/or non standard hours based on production schedules. Available to work on occasional release nights.

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

NOTE TO EMPLOYMENT AGENCIES:

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.