Marketing Manager Jobs

Job Title: Strategic Marketing Manager Company: Elsevier Location: Philadelphia, PA Description: Position Overview: In this integral role on the Global Market Research marketing team, you will lead a team focused on strategic marketing planning for the key business segments and specialty therapeutic areas within Group 2 of the Publishing Division. This will include planning and monitoring marketing strategy for this group, developing clear goals and achievable results and ensuring accurate reporting on all budgets. The Strategic Marketing Manager will also develop strategies for growth within the Author, Editor and Reviewer market segment with increasing customer satisfaction scores. In the role of Strategic Marketing Manager, you would be expected to: • Manage the marketing for a portfolio of 6 specialties and 44 journals • Provide leadership to a team of two (Senior) Marketing Managers focused on identifying and addressing the current and future needs of customers across priority therapeutic areas • Manage and build this team, inspiring and motivating them through times of change • Take ownership of the Global Medical Research Individuals and Society Members customer groups ensuring we leverage customer insights, market analysis, and competitive intelligence • Determine key messages for this market segment where appropriate and ensure consistency of messaging throughout all departmental marketing activities • Provide clear and consistent marketing contact for all societies within your Group, working collaboratively with the Publishing group and Customer Services to develop annual plans, review performance, and manage relationships • Establish optimum communication with VP of Group 2 to ensure strong understanding and shared goals across Publishing and Marketing • Work with all Strategic Marketing Managers to ensure strategic marketing plans have clear achievable goals and work closely with Campaign Execution to ensure appropriate allocation of resources and demonstrate ROI • Ensure clear communication on strategic direction to key stakeholders throughout the rest of the marketing organization (Product Marketing and Marketing and Sales Operations) • Seek constantly to identify proven best practices in one area (geographic or otherwise) and to leverage the learning elsewhere across the business. Requirements: The ideal candidate will have strong leadership qualities, and demonstrated experience as a strategic thinker in the industry. Must be an independent thinker and like to take initiative. At Elsevier, we want those with the can-do attitude to join our management team. Candidates should have an in depth knowledge about Health Science issues and debates. We are also looking for someone with experience in journals publishing or a related field. PLEASE APPLY ONLINE: http://reedelsevier.taleo.net/careersection/51/jobdetail.ftl?lang=en&job=GMR0000F

Job Title: Marketing Manager Company: Barron's Educational Series, Inc. Location: Hauppauge, NY Description: Barron's is one of America's leading publishers of test preparation manuals and school directories. In addition we publish an extensive line of children's books, pet care manuals, cookbooks and art books as well as learning materials on DVD; CD and CD-ROM. We are seeking a Marketing Manager to join our six-person marketing team headquartered on Long Island. The manager will plan and supervise various marketing programs to ensure that company's products and image is communicated effectively to all channels. The manager will also plan creative and effective print/electronic/online marketing campaigns and manage the marketing budget to drive revenue and achieve income objectives.

Job Title: Associate Director, Marketing Services Company: The College Board Location: New York City, NY Description: Associate Director, Marketing Services H Register to View 5 The College Board, a national educational organization, is conducting a search for an Associate Director, Marketing Services to work within the Marketing and Publication Services Department. This position can be based in our New York, NY office POSITION SUMMARY The Associate Director, Marketing Services is responsible for detailed project plans and associated project deliverables for all aspects of the development process as it pertains to the creation of marketing and operational publications and collateral. The Associate Director is responsible for creating and maintaining a collaborative work environment and interacting with program sponsors and key team members throughout all phases of a project, including planning, executing, monitoring and closing.   The Associate Director must thoroughly understand all departmental and organizational processes and protocols and take a proactive approach toward all project work to support the unit's goal to be an integrated and efficient marketing and publication services unit that creates and manages the production of high-quality products in support of organizational goals and priorities. RESPONSIBILITIES Perform a variety of project management tasks that focus on managing the development of publications on behalf of sponsors within known budgets; includes establishing timelines and delegating assignments; coordinating program components with other departments/ divisions/ consultants; and evaluating and updating project status for reporting and decision making, recommending adjustments. Collaborate with the Creative Director and other design/desktop staff on all design projects; adhering to project schedules and coordinating with other departments/consultants to manage the creation of all project deliverables. Partner with the Director of Editorial Services and the Director of Production Services in Marketing & Publication Services (MAPS) to ensure all schedules adhere to established standards and that all exceptions have been approved in advance. Collaborate with Strategic Marketing colleagues to manage the production of publications and correspondence used to support marketing campaigns and outreach efforts, including direct mail, advertising, email, print, presentations, and other online tools.  Partner to develop creative strategies to execute against marketing goals and objectives and develop essential project plans. Focus on customer service, ensuring that sponsors are satisfied with the level of service and quality of deliverables, managing expectations with what is possible and negotiating expected outcomes. Special focus on providing clear and consistent communication and transparency of information to sponsors regarding their projects. Champion publications development and pr

Job Title: Sales & Marketing Manager - Hers Company: The Hershey Company Location: Baltimore, MD Description: Sales & Marketing Manager - Hershey Chocolate WorldJob ID: 4900Location: US-PA-HersheyPosition Type: Full TimeMore information about this job:Summary:This position is responsible for developing, planning and implementing successful marketing and group sales programs at Hershey's Chocolate World. Plans and executes cost effective marketing strategies to exceed short and long-range profit goals. Develops effective publicity campaigns and manages public relations outreach for Hershey s Chocolate World. Creates and implements successful web marketing strategies that promote Hershey s Chocolate World, Hershey s Times Square and Hershey s Chicago.Responsibilities:40% Supports marketing efforts of Hershey s Chocolate World, Hershey s Times Square and Hershey s Chicago including developing, producing and placing print advertising, radio buying, and development of other marketing collateral such as designing brochures, signage, flyers and other marketing materials. Manages editorial content featuring Hershey s Retail Attractions in trade publications. Manages proper brand usage and trademark compliance. Develops and launches seasonal promotions and brand-centric special events. Creates and manages experiential marketing events to exceed sales and attendance goals. Leads activities inside and outside Hershey s Chocolate World that will result in successful implementation of marketing plans.25% Creates, executes, and leads Publicity and Promotions for seasonal events as well as brand-centric activities at Hershey s Retail Attractions. Manages experiential in-store integration of brand promotions. Creates and fosters relationships with local and regional media and travel writers. Develops all press materials including media alerts and press releases. Manages media pitching and execution of on-site film and photo shoots. Creates and executes press events to position Hershey s Chocolate World as a premiere tourist destination.25% Manage Hershey Chocolate World, Hershey s Times Square and Hershey s Chicago website content and design, including the social media initiatives. Researches and manages the web analytics for The Hershey Experience web portfolio. Responsible for direct management of The Hershey Company intranet web pages for Hershey Retail Attractions. Designs and implements email campaigns. Directs analysis of the business results and delivers recommendations on opportunities for growth.10% Develops and implements group sales strategies to attract motorcoach, school, corporate, and other organizations to Hershey s Chocolate World. Represents Hershey s Chocolate World at trade shows and conferences. Develops and produces group sales collateral and industry publication advertisements. Manages relationships and creates key initiatives with group sales managers of Destination Hershey partners. Manages group sales initiatives with key group marketing partners such as Regional Visitors Bureaus, and other tourism businesses. Creates and drives strategies to increase awareness of Chocolate World as a venue for private before/after-hours events in order to meet and exceed sales goals.Qualifications:Education:Bachelor's degree in Business Administration, Marketing or equivalent experience.Experience:Minimum of 5 years experience working in sales at a theater, entertainment complex/attraction, performing arts center or other hospitality related industry with a previous experience managing marketing and promotion planning for such attractions.Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:Communication/customer service skillsAbility to interact with all levels of peopleAbility to handle multiple tasksAbility to be productive in fast-paced environmentStrong administrative and financial skillsComputer skills (Word, Excel, Power Point, Outlook, and Gateway)Energetic, up-beat personalityDigital marketing knowledgeStrong writing skillsAbility to react quickly to special situations/crisis situations (remain calm)Required to work evenings, weekends, and holidays for consumer eventsLimited travel is required to retail locations, tradeshows and conferences

Job Title: Online Temp Marketing Manager, Audience Development Company: Time Warner Location: New York, NY Description: Posting Job Title Online Temp Marketing Manager, Audience Development TimeWarner Division Time Inc. Industry Publishing Location United States - New York - New York Requisition # 116460BR Position Type Temporary Posting Job Description Online Temp Marketing Manager, Audience Development â?? Realsimple.com and Allyou.com This position is a unique opportunity to grow and further engage the audiences of Realsimple.com and Allyou.com, two fast-growing sites with passionate readers in the womenâ??s lifestyle space. The job is temporary, but will be treated as a full-time team member with the potential for full-time salaried transition during 2010. Working closely with both sitesâ?? edit, product development, business development and sales teams, this position will help drive and measure all sources of traffic and brand awareness including SEO, SEM, email newsletter response optimization and list generation, social media marketing, site re-circulation and cross-platform marketing. In addition, this position will manage an analyst responsible for traffic reporting and analysis. Approximately 75% of time will be spent focused on Realsimple.com, an established site currently serving solutions 2.5 million monthly visitors and driving over 30 million page views monthly to a range of content including recipes, home organizing, beauty, fashion, health and more. The remaining 25% of time will be spent focused on Allyou.com, an early-stage savings site with 500,000 monthly visitors and over 7 million page views monthly, with big goals to establish a unique offering in the savings and deals space, complementing the 5 year-old, fast-growing magazine brand sold exclusively at Wal-Mart. Specific responsibilities will include: *Growing email newsletter subscription base and page view generation by 10% MOM throughout 2010. *Increasing natural search referrals by 100% YOY. *Working with GM and edit to further develop, execute and market the Allyou.com site-concept and value proposition. *Continue to test, explore and optimize paid traffic sources. *Work with sales development and edit to ensure that all sales impression guarantees are met. *Further develop and coordinate social media strategy with community director across Facebook, Twitter and other social media outlets. The ideal candidates will possess the following skills and experience: *3-5 years of experience in consumer-facing online marketing roles with extensive experience in SEO and email acquisition. *The ability to develop, implement and assess direct marketing programs that deliver measurable results. *Knowledge of the digital media space and enthusiasm for the REAL SIMPLE brand and the value-oriented shopper that ALL YOU targets. *Entrepreneurial instincts, curiosity about consumer behavior, and a passion for solving business challenges. *Strong communication and interpersonal skills â?? the ability to work closely and co-operatively with edit, production and sales development teams. *Excellent analytical skills and the ability to think critically and deliver recommendations based on data and analysis. *Experience using Omniture and Hitwise.

Job Title: Marketing Manager/Senior Marketing Manager - Chemistry Company: Cengage Learning Location: Boston, MA Description: Cengage Learning delivers highly customized learning solutions for colleges, universities, instructors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development, as well as provide measurable learning outcomes to its customers.Marketing Manager/Senior Marketing Manager - ChemistryJob InformationLocation: MA-Boston Shift: 1stJob Type: Regular Schedule: full-timeDescriptionCengage Learning delivers highly-customized learning solutions for colleges, universities, instructors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development, as well as provide measurable learning outcomes to its customers.The Hardside Marketing team is currently seeking a Marketing Manager/Senior Marketing Managerto manage the Chemistry list (both print and digital products) including the market-leading homework solution, Chemistry Online Learning System (OWL). This position is a cross-functional role that is responsible for developing and managing the sales and marketing strategy and promotional budget. The Cengage Learning Chemistry list, together with the market leading Online Learning System (OWL) is the industry leader in the Higher Education chemistry market.This position is located in Boston, MASPECIFIC RESPONSIBILITIES:* Develop and execute sales and marketing campaigns to drive sales of the Chemistry list (Organic Chemistry, Biochemistry, Upper Level Chemistry) andChemistry Online Learning System (OWL)* Develop and execute Cengage Learning’s print to digital strategy in chemistry with market-leading OWL which has consistently delivered double digit growth for the Chemistry list.* Plan and execute customer-focused National, Regional, and Local OWL customer events. These events are a critical piece of the overall Chemistry list strategy that bring together product development and customers to provide professional development opportunities for potential customers.* Develop strategy to direct sales force activity including developing marketing campaigns and collateral, travelling to key accounts, and providing service and training for customers, sales representatives, and Digital Solutions Managers.* Creatively build integrated marketing programs that drive awareness, adoption, and revenue. * Execute product marketing programs for both the institutional market as well as the online, career and 2/yr 4/yr markets* Work closely with the Editorial, Media and Marketing groups to develop marketing and messaging programs in support of new and existing Chemistry technology products and programs* Develop long-term relationships with key customers and monitor the ongoing activities at the largest revenue-generating accounts.* Create the strategic plan for national and regional conventions and events including budget, promotional events, booth coverage, group presentations author travel, etc.REQUIREMENTS:* Bachelor’s degree in Business, Marketing or related field* 3+ years proven, successful sales experience (preferably in higher education publishing, educational technology, or similar environment)* Background in marketing and/or program management* Excellent oral and written communications skills (strong presentation skills a must)* Demonstrated success using analytical skills and critical thinking to formulate strategic direction* Passion for Education* Travel up to 40% Cengage Learning is an equal opportunity employer, committed to attracting and retaining a talented and diverse workforce. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.

Job Title: *Director of Marketing and Public Relations Company: Community Health Systems Location: Spartanburg, SC Description: The Director of Marketing and Public Relations directs the hospital marketing and public relations programs for Mary Black Health System. The primary responsibilities assigned to this position are designed to promote the hospital and its product lines in an effort to impact volume, as well as, to project a positive image for the hospital.The Director of Marketing and Public Relations is responsible for creating and implementing marketing plans that support the facility's strategic business plans. The Director combines advertising and editorial strategies to enhance the image and public perception of MBHS. Strategies include production and placement of Television, Radio, Print and Outdoor Advertising for the hospital, as well as, for newly recruited physicians. The Director is responsible for the coordination of hospital publications including the employee newsletter, physician newsletter, departmental brochures, and all hospital collateral materials. The Director also serves as the hospital's spokesperson and media liaison.

Job Title: Director of Marketing Company: The Bear Creek School Location: Redmond, WA Description: Employer Information About The Bear Creek School View all our jobs Job The Director of Marketing is responsible for articulating and reflecting an image of The Bear Creek School which inspires support for strategic efforts - fundraising, student recruitment, parent and alumni relations and public relations. The Director of Marketing will work to produce publications and materials of excellent quality in a variety of media, on time and on budget. Primary Reponsibilities Works directly with the Vice President for Advancement to initiate, implement and oversee the strategic marketing plan for The Bear Creek School; Protect brand cohesion throughout all communications and marketing vehicles, website, and all other areas where brand messaging and visibility are a factor; Develops annual admissions marketing plan, outlining goals and objectives for internal and external marketing, public relations and communications. Reviews changes to the marketplace and adjusts marketing plan accordingly; Serves as the school's editor-in-chief. Approves written material to assure that they are accurate, correct, and clearly suporting the school's mission and core values. This includes communications from the Head of School, the advancement team, divisions, parent groups, athletics, fine arts, etc.; Responsible for production of Modus Vivendi magazine and the Bear Facts weekly newsletter; Produces and oversees the design of materials and promotional items for the Office of Admissions, the Office of Advancement/Development, Athletics, Fine Arts, Summer Programs, and parent group sponsored events; Creates and implements website and electronic communication strategy and oversees web management; Develops and implements a proactive media strategy as part of the annual marketing plan. Creates and manages press releases, advertising schedule, advertising messages, and design/production of ads; Conducts market, internal or public opinion research to assess program outcomes; Prepares operating and capital budget for area; Fulfills all qualified duties and responsibilities assigned. NOTES: Local Residents Preferred (No Relo). Additional Salary Information: Commensurate to experience

Job Title: Product Marketing Manager Company: Spirent Communications Location: Sunnyvale, CA Description: Job Title: Product Marketing ManagerRequisition #: 237Country: U.S.State: CaliforniaCity: SunnyvaleExempt/Non-Exempt: ExemptJob Type: Regular Full-timeDuration:(If not Full Time) Area of Interest: MarketingJob Description: PRODUCT MARKETING MANAGER / ENGINEERSpirent Communications is where the world's leading communications companies turn when they need to accelerate their time-to-market for next-generation communication systems. In fact, every significant industry test in the last six years has used Spirent's test systems as the benchmark. We are continually recognized by customers, industry, press, and technology associations for our innovative thinking and our ground-breaking products. The communications market has untapped potential. The boundaries of how fast, far, and accurately voice and data can be transmitted have yet to be reached, or even defined. Spirent solutions are paving the way for tomorrow's communications.The atmosphere at Spirent is innovative, creative, and technically challenging. We are always looking for new employees with exceptional abilities, vision, and commitment levels to join our team.If you want to work with truly bright and motivated people-and be a part of an industry-leading company that's helping to revolutionize communications technologies-this is your opportunity. Our focus on employee satisfaction stems from a core belief that market-leading products start with one thing: market-leading people. At Spirent, we offer more than jobs, we offer unique career opportunities. We can do this because we are large enough to encompass a breadth of possibilities, while being small enough for you to be noticed and recognized. Are you innovative enough to work at Spirent?We are currently interviewing for a Product Marketing Manager / Engineer who will demonstrate leadership skills, creativity, a desire to measure performance and a passion to increase revenue and market share.The person in this role will drive product positioning in applications and security testing segment for Spirent, be a key spokesperson, and collaborate on solution positioning and messaging with Spirent Marcom and other PAB groups. This person will both lead and contribute to the creation of content to be used for a broad range of network vendor, service provider and enterprise marketing and sales activities to increase revenue and market share.The PMM/E must be able to interface effectively and establish quick credibility and confidence with Engineering, Manufacturing, Finance, Sales and Direct Customers to bring a product to market. This requires an extremely talented and flexible individual with strong presentation skills, adept business knowledge, organizational abilities, and who is capable of bridging customer business requirements to technical feature set and broader market trends, indices, and capabilities.The PMM/E will develop strategic marketing plans for a product or product line through market research, competitive analysis, pricing, customer engagement, and business planning. The PMM/E participates and acts as marketing's primary advocate on cross-functional development teams. The PMM/E often has to provide customer use-case examples to engineering and is a bridge between customer feedback and requirements and R&D.Responsibilities include:. Collect customer/market requirements from internal and external sources (customers, prospects, sales personnel, etc.). Working with engineering department & various partners, identify areas for growth, and then create strategic product line roadmaps to help drive adoption of the product and differentiating features and structure product releases to achieve maximum competitive advantage.. Introduce Spirent's products to other organizations and to customers..Work directly with Spirent support and sales engineering for ongoing customer use case and problem solving.. Stage demo and use cases with Spirent and customers equipment.. Specify market requirements for current and future products & solutions by conducting market research supported by on-going visits to customers and potential customers.. Provide a technical interface and commercial support to Sales and Account management during the pre-sales process and contribute to the Bid/Proposal process.. Give presentations to both internal and external parties on current and future product developments, as well as publish regular product updates related to new system functionalities and other high-priority product issues.. Develop and drive competitive marketing campaigns to ensure Spirent's market share and profitability.. Drive and develop material for multiple product or service launches including press releases, launch materials, customer presentations, videos, Podcasts, and sales training materials.. Collaborate cross-functionally on competitive selling, pricing, market development and field solutions.. Work collaboratively to define launch plans and strategy within and across product groups.. Present and evangelize the company and product line to customers, media, analysts, and partners.. Outline and edit contributed articles for trade publications, partner newsletters, etc.. Speak at industry and corporate events, seminars and conferences.. Execute cooperative marketing and sales activities with strategic alliance partners.. Create and drive channel sales training plans.. Outline and edit sales presentations and marketing collateral including data sheets, feature briefs, solution brochures, alliance marketing programs and white papers.. Work collaboratively with product management on projects.Job Requirements: . Five plus years of Product Marketing or Marketing Engineering with proven experience in communications test & measurement.. Minimum of two years of experience and knowledge in the service provider networking segment (e.g., AT&T, Verizon, China Mobile, FT, BT, Orange, etc.), with a history of delivering solutions in Ethernet-based triple-play technologies.. Strong strategy, analytic, forecasting and messaging skills as well as ability to effectively engage and influence customer and internal decision makers.. Travel requirement is 25 - 50%. Must have excellent written, verbal, and communication skills.. Requires B.S. or M.S. in Electrical Engineering, Computer Science, or other technical field, MBA Degree is preferred.

Job Title: Communications & Marketing Director Company: Location: San Francisco, CA Description: The Marin School: Director of Communications and Marketing Independent high school in Sausalito is person to fulfill the role of a part-time Director of Communications and Marketing. This person reports to the Head of School and advances the following priorities: Responsibilities ? Raise the visibility and enhance the public perception of the school in order to increase enrollment. ? Initiate activities that support the admission, marketing and development programs. ? Fulfill the goals of the TMS Marketing and Communications Plan. ? Drive the school?s public relations program: craft key messages, create marketing collateral, prepare press releases, interact with reporters, etc. ? Manage ongoing updating of the website (content, blogs, visuals, video clips, etc.). ? Design, write and produce a monthly eNewsletter. ? Manage events intended to broaden awareness of the school. ? Assist with production of all school publications. ? Manage all school advertising for admissions purposes. ? Support the school and its leadership. Requirements ? Minimum five years? experience in marketing and communications. ? Ability to wear multiple hats and embrace a wide-range of responsibilities. ? Outstanding speaking and writing skills. ? Good people skills and the ability to be the front-face of the school. ? Sound experience with outreach, networking and social media skills. ? Publication design and web-building skills. ? Excellent creative thinking, prioritizing and follow-through skills. ? Experience with non-profits, preferably independent schools. We are seeking an energetic, proactive, highly organized self-starter with the ability to work collaboratively, think creatively, inspire a high level of confidence and trust, and motivate and inspire others. This part-time position is available immediately. Please send a letter of interest and resume to Barbara Schakel at Register to View Hiring Organization: The Marin School, Inc.